Not Evangelism

Wednesday, May 7, 2014

Detail Matters: Bad First Impressions (Poor English)

It's very easy to identify bad detail, even easier to laugh at it. But every now and again it's good to indulge in order to remind ourselves How Not To Do It.

Because first impressions are important. They say: we're a serious, professional organisation, and we deserve your money.

Image containing the words "You're free Solar Pack..."

Or, they say We didn't bother proofing our promotional material. Or - perhaps worse - We have a limited grasp of the English language.

All of that in the first word.

But wait! What's that first FREE item in the Pack? An LED Tourch, you say?

Two spelling mistakes with every flyer. You can imagine that the product will be equally high quality.

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